Rudy’s Promos
Role | Design DirectorRudy's had a product line without a product identity. We built one — including the packaging and illustration guidelines that defined how the brand looked in the world.
Campaign Concepting & Voice Contributed positioning and campaign concepts directly alongside the head of marketing — including "Pamper your products," "Get buzzed at Rudy's," and "Rudy's doesn't suck."
Scope of Work Delivered a full range of print and digital promotional materials across retail, social, and in-shop environments.
Scale & ReachCampaigns ran nationally across 31 locations, spanning print and digital touchpoints in every market.
Brand Guidelines Developed the brand standards that defined Rudy's visual language and kept creative consistent across all markets.
It takes a village.
Marshal Ryan| Creative Director
Aileen Son | Art Director
Danny Segal | Marketing Director
Greg Seals | Copy Lead