Rudy’s Barbershop
Role | Design DirectorRudy's had a product line without a product identity. We built one.
Identity System Reverse-engineered the existing product line to build a scalable system capable of growing with the brand.
SKU ScaleDesigned thirty-plus unique SKUs from concept through final production, covering the full Rudy's product range.
Retail Partners Developed bundle packaging and point-of-purchase displays for select Nordstrom and Urban Outfitters locations.
Packaging & Illustration Guidelines Created the packaging and illustration standards that defined Rudy's visual language across all brand touchpoints.
It takes a village.
Marshal Ryan| Creative Director
Aileen Son | Art Director
Danny Segal | Marketing Director
Greg Seals | Copy Lead
Bekah Malover | Design